Joe Whyte did a good interview with Matt Inman (of SEOmoz) at SES San Jose, and got Matt to talk about some of the linkbait techniques he’s been using on one of his own sites. There’s a lot of stuff about developing quizzes and giving quiz-takers widgets to put on their own blogs as a vanity-type thing:

One of the ones that was hugely successful – and was great because I built it in about an hour and a half – was a widget called “what’s my blog rating?” You entered your blog URL and it comes back with MPAA rating such as R or PG-13. It’s really simple. All it does is it goes to your blog and it finds out how many words there are like cusswords, words like “murder” or “explosion,” words that would be indicative of an R-rated film. People can then post “my blog is rated PG-13″ or “my blog is rated R.” With this thing – people took this quiz, like, tens of thousands of people. All with the anchor text all pointing right at my home page.

Here’s the full conversation: SES Interviews: SEOmoz’ Matt Inman on Linkbaiting

Lee Odden’s SEO humor (sarcastically) post on Dave Pasternack’s interview attracted tons of links. In a controversial topic, rising to the defense of one side will spark some interest and links. I like the way Lee puts his own little smart ass (in a funny way) sarcasm/humor in there.

I pretty much abandoned this site a few months ago. I think it could be cool. If you’d like to contribute the occasional post showcasing great examples of bait - just sign up for the site, and e-mail me, and I’ll make you an admin so you can post.

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A great idea on the Top 21 Signs You Need a Break From SEO turned into a bunch of nice links, and a great casestudy on how to linkbait (some folks still even call it viral marketing)

Linkbaiting for Small Businesses (or, What I Learned Last Week) » Small Business SEM
The first step in linkbaiting is always the idea. What are you going to do to get attention and links from other blogs and web sites? I’m not a programmer/coder, and I don’t have a staff, so creating cool tools (like you see here, here, or here) is out of the question. So that left me with one option: content as linkbait. Content can become linkbait when it’s informative, controversial, funny, or otherwise unique.