Archives: September, 2006

Todd — September 27, 2006, 7:52 am

Matt McGee Breaks How He Baited the Best Baiters

A great idea on the Top 21 Signs You Need a Break From SEO turned into a bunch of nice links, and a great casestudy on how to linkbait (some folks still even call it viral marketing)
Linkbaiting for Small Businesses (or, What I Learned Last Week) ยป Small Business SEM
The first step in linkbaiting is […]

Filed under: Technique — Comments (0)
Todd — September 4, 2006, 8:39 am

Sega Creates Beta-tester Bait

Is Beta-7 a conspiracy perpetrated by a major corporation against gamers, a hoax perpetrated by an insane (but creative) individual, or a grassroots marketing campaign for the game ESPN NFL Football? There are many arguments and theories, including my own, but […]

Filed under: Technique, Ad Agency, Hoax Hook — Comments (0)