Matt Inman interview

Joe Whyte did a good interview with Matt Inman (of SEOmoz) at SES San Jose, and got Matt to talk about some of the linkbait techniques he’s been using on one of his own sites. There’s a lot of stuff about developing quizzes and giving quiz-takers widgets to put on their own blogs as a vanity-type thing:

One of the ones that was hugely successful – and was great because I built it in about an hour and a half – was a widget called “what’s my blog rating?” You entered your blog URL and it comes back with MPAA rating such as R or PG-13. It’s really simple. All it does is it goes to your blog and it finds out how many words there are like cusswords, words like “murder” or “explosion,” words that would be indicative of an R-rated film. People can then post “my blog is rated PG-13″ or “my blog is rated R.” With this thing – people took this quiz, like, tens of thousands of people. All with the anchor text all pointing right at my home page.

Here’s the full conversation: SES Interviews: SEOmoz’ Matt Inman on Linkbaiting