Matt McGee Breaks How He Baited the Best Baiters

A great idea on the Top 21 Signs You Need a Break From SEO turned into a bunch of nice links, and a great casestudy on how to linkbait (some folks still even call it viral marketing)

Linkbaiting for Small Businesses (or, What I Learned Last Week) » Small Business SEM
The first step in linkbaiting is always the idea. What are you going to do to get attention and links from other blogs and web sites? I’m not a programmer/coder, and I don’t have a staff, so creating cool tools (like you see here, here, or here) is out of the question. So that left me with one option: content as linkbait. Content can become linkbait when it’s informative, controversial, funny, or otherwise unique.