The Ego Hook - Some Notes

I wanted to make a brief note on the “ego hook”.  It’s not mentioned in the original linkbait hooks, but I think it is quite relevant.  There is certainly some cross over between the attack hook, and the ego hook, but the ego hook can also have a positive spin.

An example of the ego hook with a positive spin would be Aaron of SEOBuzzbox interviewing me, because I liked hearing myself talk - it catered to my own ego, and I linked to it.  People like when you say nice things about them.  You may also call it kissing ass for links - I prefer to refer to it as the positive ego hook.